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2021 E12 CONTACT GOLF BALLS – Bridgestone’s latest golf balls feature a new CONTACT Force dimple which features a unique structure with a raised area in the center and an outer portion that slows horizontal rotation during flight. CONTACT FORCE DIMPLE – Delivering 38% more contact at impact for more ball speed and distance with driver; more friction and control with wedges. ACTIVE ACCELERATION MANTLE – e12 features the Active Acceleration Mantle which is comprised of a new High-Performance Polymer material with an added surfactant that creates increased thrust and higher initial ball velocity at impact. GAME-CHANGER GOLF BALLS – Provides 38% more contact with the clubface faster ball speed and impressive straight distance. BUNDLE UP IN MULTI-PACKS – Never run out of Bridgestone e12 CONTACT golf balls again with these multi-packs bundled by PlayBetter. The new Bridgestone e12 CONTACT is straight distance you can see! The true game-changer is a new CONTACT Force dimple which features a unique structure with a raised area in the center and an outer portion that slows horizontal rotation during flight. The raised area allows for 38% more contact with the clubface at impact than traditional dimples yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and straight distance with every club in the bag.